I hear it all the time that "Why do have a flash if it's bright outside?" Especially with really bright days it's very helpful to use your flash and here is why. If you have someone outside you want to photograph and you put them in the direct bright sunlight they will squint and never look "normal". But them in the shade and now you're dealing with a dark subject & bright background. The flash can help you get some light on the person. If you want to cheat, put your camera on "portrait" mode if you have it, it's the icon that is a shape of a person. That tells the camera your needs and then you can get better results from the camera. Treat your camera like you would your child at times...if you don't tell it what you want don't expect to get the best results!